MG launched the Astor in October 2021; it is a petrol version of their ZS EV and was launched in the midsize SUV segment loaded with tech to make its space. It was equipped with features such as AI assistant and ADAS level 2 to compete with other SUVs such as Creta & Kushaq. Equipped with tech and some design tweaks, it was able to take some market; let’s see how:
ADAS Level 2
MG partnered with Bosch to cater to the level 2 ADAS features. Before, Astor XUV700 was the only SUV in a similar price range equipped with ADAS features such as AEM braking and adaptive cruise control. Astor is equipped with 6 radars & 5 cameras to cater to the 14 Autonomous level 2 features.
Also Read: MG Astor “Savvy” Is The Cheapest Car In India With ADAS
It is equipped with features such as Intelligent headlamp control, a speed assist system with 3 modes, lane departure prevention, blind spot detection & rear cross-traffic alert. All these features with the introductory pricing led to 5,000 bookings in 20 minutes of opening.
AI Bot
While Hector took over the market with the Internet Inside feature, Astor did the same with AI Inside. MG equipped with Astor with an AI bot and in-car technology features have caught the Indian buyers for a while. This AI assistant depicts human-like voice & emotions with a voice lent by Paralympic athlete Deepa Malik.
Also Read: The Indian J.A.R.V.I.S || MG Astor’s AI Features Explained
It is developed around MG’s CAAP: Car As A Platform vision to personalise and enhance the customer experience. It responds to the user’s queries and voice commands and can cater to detailed information from the Internet. The i-Smart Hub has 80+ connected features, AI-powered superior navigation, and a blockchain-protected digital passport of your MG Astor.
500+ Deliveries In A Day!
While the audience was already attracted due to the new features and the competitive introductory pricing, MG also held a massive delivery event. Despite the chip shortage, they delivered more than 500 units of the Astor on the auspicious occasion of Dhanteras.
Also Read: MG Astor VS Creta/Seltos VS Kushaq/Taigun- Detailed Comparison!
The bold celestial grille, chrome elements, hawkeye headlamps, and the Chrome accentuated Dual Exhaust Design at the rear further caught the attention of the buyers. All these aspects led to the success of Astor in the Indian market. What do you think about it?
